Featured Articles

IHS teardown reveals Galaxy S5 BOM

IHS teardown reveals Galaxy S5 BOM

Research firm IHS got hold of Samsung’s new flagship smartphone and took it apart to the last bolt to figure out…

More...
Galaxy S5, HTC One M8 available selling well

Galaxy S5, HTC One M8 available selling well

Samsung’s Galaxy S5 has finally gone on sale and it can be yours for €699, which is quite a lot of…

More...
Intel lists Haswell refresh parts

Intel lists Haswell refresh parts

Intel has added a load of Haswell refresh parts to its official price list and there really aren’t any surprises to…

More...
Respawn confirms Titanfall DLC for May

Respawn confirms Titanfall DLC for May

During his appearance at PAX East panel and confirmed on Twitter, Titanfall developer Respawn confirmed that the first DLC pack for…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 21 December 2012 10:44

Steve Jobs wanted to call Safari “Freedom”

Written by Nick Farrell



Self-delusion complete

Steve Jobs was so completely deluded that he wanted to call his Safari browser “Freedom.” In 2002, the company was about to release its own Web browser in order to take control and responsibility for Web browsing on the Mac. 

Jobs wanted to call the browser "Freedom" because he believed that locking you into an imaginary walled garden of buggy software was somehow free. While Jobs was considered a god, no one really wanted to point out to him that his Freedom was about as liberal as Saudi Arabia. According to former Engineering Director of Internet Technologies Don Melton, Jobs would test several names by saying them out loud and seeing if he had impressed himself. Melton said that Jobs liked “Freedom” because it invoked positive imagery of people being set free. And, just as possible and positive.

“It spoke to our own freedom from Microsoft and Internet Explorer, the company and browser we depended on at the time,” he said.

Internally, the browser was codenamed "Alexander" which was a reference to Alexander the Great, the ego obsessed Macedonian conqueror. It might have been appropriate. Alex thought he was a god and enslaved most of the known world and crushed the intellectual and spiritual civilisations of Persia, Eygpt and India and replaced them a shallow Greek intellectualism.

Engineers referred to it as "iBrowse" but not within earshot Jobs who would have had them killed. Melton can’t remember who came up with the name Safari, but it was apparently chosen in early December, just four weeks before Safari was announced at Macworld Expo in January 2003.

(You can enjoy some proper freedom and '90s supermodels in all their glory after the break. Ed)

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Related Video

blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments