Featured Articles

Nvidia Shield 2 shows up in AnTuTu

Nvidia Shield 2 shows up in AnTuTu

Nvidia’s original Shield console launched last summer to mixed reviews. It went on sale in the US and so far Nvidia…

More...
AMD CSO John Byrne talks ARM

AMD CSO John Byrne talks ARM

We had a chance to talk about AMD’s upcoming products with John Byrne, Chief Sales Officer, AMD. We covered a number…

More...
AMD Chief Sales Officer thinks GPU leadership is critical

AMD Chief Sales Officer thinks GPU leadership is critical

We had a chance to talk to John Byrne who spent the last two years as Senior Vice President and Chief…

More...
OpenPlus One $299 5.5-inch Full HD phone

OpenPlus One $299 5.5-inch Full HD phone

OnePlus is one of the few small companies that might disrupt the Android phone market, dominated by giant outfits like Samsung.…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 01 January 2013 14:04

Apple tops list of unwanted Christmas presents

Written by Nick Farrell



Reality distortion field crumbles

Apple has been high on the list of online searches for 'returns policy' on Christmas Day indicating some people woke up and discovered that someone had bought them the electronic equivalent of socks.

However, credit score company Experian found that Apple's returns policy prompted more online searches than any other company in the UK on Christmas Day. The company said the number of people were scouring for information on how to take back or exchange their gift rose by 250 per cent compared with last year, with Apple queries coming above Argos, Harrods, Debenhams and Toys 'R' Us. Experian can’t really believe that no one would want an overpriced hunk of junk with an Apple logo.

James Murray, digital insight manager for Experian Marketing Services said that it probably a case of parents and grandparents confusing the various models of iPads and iPods available. He thinks that since the iPad Mini and and iPod Nano might sound similar, they are clearly very different products and Gran might have been confused.

However, if it were that confusing Apple fanboys would not be able to buy the right one either, and that never seems to be the case. Indeed a real Apple fanboy would be overjoyed if he got some more Apple gear, even if he already owned it. It is not the technology it is the logo and two logos are cooler than one.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments