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Thursday, 10 January 2013 11:32

Samsung looks for Apple replacement

Written by Nick Farrell



Goes online dating


Executives from Samsung are hitting the dating sites looking for someone to buy chips after giving up on the now-where relationship with Apple.

So far dates have been found in China where Apple is bracing itself to get a good kicking and Samsung is happy to provide a hobnailed boot. There had been some concern that Samsung might lose a lot of cash when Apple dumps it as the preferred chipmaker for its iPad and iPhone.

Goldman Sachs estimates Samsung's AP chip sales to Apple will rise to $8.8 billion this year, or nearly 80 percent of Apple's spending on Samsung processing chips, memory chips and flat screens. But that could tumble  when Apple will shifts 30 percent of its AP business from Samsung and eventually 80 percent by 2017.

But Samsung is making efforts already by adding some Chinese customers and does not look like it will miss much from losing Apple when the time comes. One of those already signed up is China's Meizu, one of the local smartphone newcomers, uses Samsung's Exynos quad-core chip for its MX smartphone, and Lenovo's K860 LePhone is also powered by Exynos.

Nick Farrell

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