Featured Articles

LG G Watch R ships in two weeks

LG G Watch R ships in two weeks

The LG G Watch R, the first Android Wear watch with a truly round face, is coming soon and judging by…

More...
LG unveils NUCLUN big.LITTLE SoC

LG unveils NUCLUN big.LITTLE SoC

LG has officially announced its first smartphone SoC, the NUCLUN, formerly known as the Odin.

More...
Microsoft moves 2.4 million Xbox Ones

Microsoft moves 2.4 million Xbox Ones

Microsoft has announced that it move 2.4 million consoles in fiscal year 2015 Q1. The announcement came with the latest financial…

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 15 January 2013 13:44

One million Surface RT tablets sold in Q4

Written by Peter Scott



Not a great start, but still…


Microsoft’s Surface RT tablet is off to a relatively slow start, but we wouldn’t call it a flop just yet. The tablet is still not available in many markets and it’s an entirely new platform, so there is still a chance sales could pick up.

However, it is hard imagine Redmond is too pleased with the figures. According to UBS, Microsoft sold a total of 1 million Surface RT tablets in Q4 2012. UBS originally estimated first quarter sales to hit 2 million.

Analysts point to multiple factors behind the unimpressive results. Microsoft’s restrictive distribution strategy is one of them, as the tablet was only available through Microsoft’s online and physical stores for weeks, but now it is also trickling down to traditional retail outlets.

Let’s not forget the Surface Pro, either. There is a good chance that many consumers are simply holding out for the pricier x86 model, which promises full compatibility with x86 legacy applications, which can’t be used on Windows RT.

All things considered, there is no reason to be too optimistic about Surface RT sales in the long run. The tablet is relatively pricey and doesn’t exactly feature the latest hardware, plus its ecosystem is still rather limited and nowhere close to what consumers have grown to expect from Apple’s and Google’s offerings.

More here.

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments