Featured Articles

Apple iPad Air 2 costs $275 to build

Apple iPad Air 2 costs $275 to build

IHS has told Recode that the Apple iPad Air 2 16GB Wifi costs only $275 to build -- not bad…

More...
LG sells 16.8 million smartphones in Q3 14

LG sells 16.8 million smartphones in Q3 14

As Samsung is losing market share, another Korean company, which many had written off, is gaining.

More...
LG G Watch R EU price set at €299

LG G Watch R EU price set at €299

LG G Watch R is probably the best looking Android Wear device on the market and many have been waiting for…

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 16 January 2013 09:26

Former Apple boss talks up cheaper iPhone

Written by Peter Scott



Good idea for emerging markets


Former Apple CEO John Sculley believes the company should design cheaper iPhone variants for emerging markets if it wants to keep growing.

In an interview with Bloomberg, Sculley said Apple needs to adapt to a “different world,” as smartphones are dropping in price.

“As we go from $500 smartphones to even as low, for some companies, as $100 for a smartphone, you’ve got to dramatically rethink the supply chain and how you can make these products and do it profitably," Sculley said.

Sculley argued that rivals are catching up in terms of innovation, saying that the gap between the iPhone and rival models from the likes of Samsung is shrinking.

“Samsung is an extraordinarily good competitor,” Sculley said. “The differentiation between a Samsung Galaxy and an iPhone 5 is not as great as we used to see.”

So far Apple has resisted the allure of low cost handsets, but as the competition is no longer playing catch-up, the company might be forced to reconsider its approach. It already did so in the tablet market, with the iPad mini.

More here.


Last modified on Wednesday, 16 January 2013 11:21
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments