Featured Articles

Nvidia GTX 980 reviewed

Nvidia GTX 980 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Nvidia adjusts GTX 980 and GTX 970 pricing

Nvidia adjusts GTX 980 and GTX 970 pricing

It appears that Nvidia has been feeling the pulse of the market and took some note from comments regarding the original…

More...
iPhone 6 and 6 Plus reviews are up and they are good

iPhone 6 and 6 Plus reviews are up and they are good

Apple is dancing the same dance year after year. It releases the iPhone and two days before they start shipping it…

More...
Amazon announces three new tablets

Amazon announces three new tablets

Amazon has just released three new tablets starting with the $99 priced 6-inch Kindle Fire HD6. This is a 6-inch tablet…

More...
PowerColor TurboDuo R9 285 reviewed

PowerColor TurboDuo R9 285 reviewed

Today we will take a look at the PowerColor TurboDuo Radeon R9 285. The card is based on AMD’s new…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 17 January 2013 11:31

Sony will come back from the dead

Written by Nick Farrell



Unless someone shoots it in the head


Sony’s CEO claims that the company, which has not been doing very well for the last couple of years, is about to make a comeback which will be just as interesting as David Bowie’s.

Kazuo Hirai told reporters that Sony is now more nimble and focused under his leadership and can see off the Ninja’s of despair. True Sony has lost money for the past four years, and has fallen behind rivals like Microsoft, Apple and Samsung in profitability and innovation.  But that was then and this is now. Hirai thinks Sony was bogged down in its sprawling bureaucracy, and he is making sure that good ideas don't get squelched any more. He is shepherding several of those projects personally to make sure that it doesn't get held up in the bureaucracy, or it doesn't suddenly fade away in the approval process.

Hirai said Sony will target customers willing to pay more and won't get sucked into a price war with cheap and cheerful Chinese players. This means that he probably has not learnt that the overpriced Playstation 3 was probably the end of Sony’s influence in the games market. Hirai said he wanted "wow" people with new products so he showed hacks a new waterproof, full-HD mobilephone, set to go on sale around the world in the next few months.  This is likely to wow those who tend to drop their phones down the loo and er… that is it.

He is also planning a 4K or "ultra-HD" TV, whose displays have four times the pixels although he admits that it may take a decade for 4K technology to catch on.

Last modified on Thursday, 17 January 2013 11:33

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments