Featured Articles

Intel releases tiny 3G cell modem

Intel releases tiny 3G cell modem

Intel has released a 3G cellular modem with an integrated power amplifier that fits into a 300 mm2 footprint, claiming it…

More...
Braswell 14nm Atom slips to Q2 15

Braswell 14nm Atom slips to Q2 15

It's not all rosy in the house of Intel. It seems that upcoming Atom out-of-order cores might be giving this semiconductor…

More...
TSMC 16nm wafers coming in Q1 2015

TSMC 16nm wafers coming in Q1 2015

TSMC will start producing 16nm wafers in the first quarter of 2015. Sometime in the second quarter production should ramp up…

More...
Skylake-S LGA is 35W to 95W TDP part

Skylake-S LGA is 35W to 95W TDP part

Skylake-S is the ‘tock’ of the Haswell architecture and despite being delayed from the original plan, this desktop part is scheduled…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 21 January 2013 10:02

Samsung mocks RIM in latest ad

Written by Fudzilla staff



RIM gets Apple treatment


Remember Samsung’s smug and cheeky “sheeple” ads targeting Apple users? The company is now using a similar approach to take on BlackBerry devices, portraying them as corporate workhorses, unpopular with their users.

The ad is set in the offices of a fictional mobile game developer, working on their next big title, Unicorn Apocalypse. The ad shows developers and other staff members using BlackBerry devices for work and indirectly mocks their lack of features. Meanwhile the ad also features Galaxy Note 2 and S III devices and promotes their security features.

Since security is a major selling point for RIM handsets and Samsung is using the ad to promote its SAFE technology, which allows consumer devices to be securely hooked up to a company network and used as work devices.

Although RIM devices are still relatively popular in business circles, they are losing some of their appeal as the competition is catching up and seizing chunks of the business market. The Canadian outfit is pinning its hopes on BlackBerry 10, which should debut soon.

Check out the ad after the break.

Related Video

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments