Featured Articles

Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Intel launches new mobile Haswell and Bay Trail parts

Intel launches new mobile Haswell and Bay Trail parts

Intel has introduced seven new Haswell mobile parts and four Bay Trail SoC chips, but most of them are merely clock…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
AMD SVP John Byrne named turnaround exec of the year

AMD SVP John Byrne named turnaround exec of the year

Director of AMD’s PR Chris Hook has tweeted and confirmed later in a conversation with Fudzilla that John Byrne, Senior Vice…

More...
AMD A8-7600 Kaveri APU reviewed

AMD A8-7600 Kaveri APU reviewed

Today we'll take a closer look at AMD's A8-7600 APU Kaveri APU, more specifically we'll examine the GPU performance you can…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 22 January 2013 14:18

AMD hires two key mobile engineers

Written by Fuad Abazovic



Ex-Qualcomm and ex-Apple


Back at CES we saw a Temash 28nm based tablet capable of running Dirt in 1080p and we met with quite a few AMD executives. The general idea is that AMD is supposed to go after tablet and convertible markets more aggressively in 2013 and Temash will lead the charge.

Kabini should do well in this market too, but more in thin notebooks, probably convertibles rather than in tablets. Last year we met with Steve Belt of AMD and saw some Hondo-based tablets, but this year Temash at 28nm should bring vastly superior performance at lower power. Steve just got some nice engineering muscle to help him drive the mobile roadmap, as AMD hired two senior engineers from Qualcomm and Apple.

Charles Matar comes from Qualcomm and the list of his expertise includes low power and embedded chip design. He joins AMD as a VP of System on chip Development.
The other chap called Wayne Meretsky comes from Apple and he apparently worked on iPad and iPhone processors in the past. He joins AMD as Vice president of software IP development and will lead the software development of AMD chips in the future.

It will take time to bring their ideas into actual products. It usually takes two years, but AMD is definitely shifting its strategy towards mobile, where it thinks it can make a difference. AMD desktop and notebook processors are decent, and graphics are going strong, despite the fact that Nvidia usually has the performance crown, Radeons are just as good as ever and they offer great value for money.

Things are getting complicated for AMD and Intel. Just a few years ago, they were the only two companies fighting for the consumer market, and now in time when tablets are becoming more important, the ARM alliance lead by Qualcomm, Apple, Nvidia, TI and a few others, is emerging as a serious competitor.

More here.


Last modified on Tuesday, 22 January 2013 21:00
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments