2013 is already looking better
has definitely seen better days, but the company is confident that it will manage to significantly boost its revenue in the embedded business, according to Xbit Labs.
By the fourth quarter of 2013, AMD hopes 20 percent of its revenue will come from embedded products. Of course, AMD cannot comment unannounced products and design wins, but it is evident that it is thinking about consoles from Sony and Microsoft.
AMD CEO Rory Read said the company has “strong” design wins for embedded and semi-custom APUs. For a bit of perspective, AMD’s embedded business accounted for about 5 percent of revenue last year, or $271 million. This year the figure could be closer to $1 billion.
It is worth noting that AMD’s graphics business reaped the benefits of previous consoles deals, through royalties paid for each GPU used in the Xbox 360 and Nintendo Wii. This time around the company will sell semi-custom APUs rather than just license GPUs, which should translate into significantly higher revenues.
Next generation PlayStation and Xbox consoles are said to utilize AMD SoCs, based on the new Jaguar core.