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Wednesday, 30 January 2013 11:13

Low cost tablets did better over Christmas

Written by Nick Farrell



Apple iPad mini given a good kicking


The sales figures from the Christmas period are in and show that low-cost tablets from Google and Samsung gave Apple’s iPad mini a good kicking. IT research company Context said that sub-£200 tablets were a hit with UK Christmas shoppers this year. The lower-priced Nexus 7 and Galaxy Tab 2 7.0 in fact proved to be the most popular aside from Blackberry’s Playbook, which was sold at low price to clear stocks.

Salman Chaudhry, mobile computing analyst at Context said that the Nexus 7 and Galaxy Tab 2 7.0 continue to do well. Both devices are masterstrokes by Google and Samsung, released at the right time pre-Christmas to create maximum marketing and advertising impact.

By the time Christmas arrived this year, Android devices had already received good reviews and were in the forefront of the public’s psyche. Blackberry, clearing stock-levels of its Playbook, slashed its prices to consumers in the UK over November and December to just £129 (average retail price), capitalising on the low-end consumer market looking for Christmas gadget gifts. As a result of the price drop and a healthy margin which incentivised resellers to sell the device, the Playbook topped sales of all non-Apple tablets during Christmas 2012.

This tablet explosion contributed to a huge 18 percent value increase for IT (December 2012 vs December 2011) despite many IT staples being in value and volume decline.

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