Featured Articles

LG G Watch R ships in two weeks

LG G Watch R ships in two weeks

The LG G Watch R, the first Android Wear watch with a truly round face, is coming soon and judging by…

More...
LG unveils NUCLUN big.LITTLE SoC

LG unveils NUCLUN big.LITTLE SoC

LG has officially announced its first smartphone SoC, the NUCLUN, formerly known as the Odin.

More...
Microsoft moves 2.4 million Xbox Ones

Microsoft moves 2.4 million Xbox Ones

Microsoft has announced that it move 2.4 million consoles in fiscal year 2015 Q1. The announcement came with the latest financial…

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 12 February 2013 09:41

Namco Bandai picks up Codemasters distribution in Europe

Written by David Stellmack

Seeking to extend cost efficiencies going forward

Codemasters has confirmed that going forward Namco Bandai will be handling the distribution for the developer in the UK, mainland Europe, and Australia/New Zealand. The publisher had already assumed the distribution role for the company in North America with the release of F1 Racing Stars.

The deal outside North America will start this May when the software developer releases GRID 2 on the Xbox 360, PlayStation 3, and PC. The agreement going forward apparently covers the company’s major franchises, which are F1 and Dirt, as well as some yet to be announced additional titles.

The decision to focus on the development and not the marketing and distribution was an easy decision to make for Codemasters. Namco Bandai has the distribution in place; and with their Partners program it will allow Codemasters to expand into offering its titles into areas that were more difficult for the company to reach in the past.

Codemasters has been having much slower than expected sales with the F1 Racing Stars release. It is unknown if this decision has anything to do with this title’s slow sales, but we suspect that it is unlikely and more of a business decision in reaction to the market conditions.

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments