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Tuesday, 19 February 2013 11:40

Morgan Stanley thinks Apple needs cheap iPhone

Written by Fudzilla staff

$330 for China

The good people of Morgan Stanley believe Apple needs a cheaper iPhone to make serious inroads in the Chinese markets.

In a research report published Tuesday, Morgan Stanley argued that smartphone pricing and the growing share of 3G users have ripened the market for a lower priced iPhone.

The sweet spot is $330 and analysts believe the new phone could offset the flattening growth of legacy iPhones.

Legacy devices, the iPhone 4 and 4S, still seem to be doing quite well in most markets. However, looking ahead Apple will need something new, since the 4-series is simply getting too old.

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