Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 26 February 2013 11:54

Nokia CEO reveals cunning plan

Written by Nick Farrell



How to get the next billion users

Nokia CEO Stephen Elop told the assembled throngs at the Barcelona Mobile show getting the next billion mobile phone users connected would be a tricky task for the industry.

Elop identified the three key challenges in connecting the next billion phone users. He said that there was providing affordable content and data, delivering an app economy for feature phones, and enabling effective content discovery. He then proceeded to outline how the assets Nokia has in this space fit together to address them. He said that young consumers in bustling cities were ambitious and had lives that were like firefighting on a daily basis. Elop said that people don’t care about regulation or capital expenditures, they just want a great experience.

The age were quantity of apps being important was less important as quality to these new consumers. They want the same experiences as everyone else and they want it without using a lot of data. He said that in some areas price is important, which is why the Nokia 105 is a €15 Euro phone which is used by 100 million people around the world, including, now, in Kenya.

Angel Dobardziev, customer insights analyst, Ovum said that Ovum liked Elop’s emphasis on channeling Nokia’s high-end device and service expertise to deliver an affordable yet compelling Internet experience for lower income users. This was achieved through the use of attractively-designed, low-cost feature phones, its cloud-based browser Nokia Express, and its Nokia Life set of educational, agricultural, and entertainment services, Dobardziev said.

“Due to its considerable distribution network in emerging markets, Nokia is well placed to continue its strong performance in this space for as long as smartphones remain above the $50 mark,” he added.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments