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Tuesday, 02 April 2013 11:10

Windows Phone gains momentum

Written by Nick Farrell



Slowly

It is starting to look like Windows Phone is not proving to be a total disaster afterall and is slowly building market share.

According to analytics firm, Kantar Windows Phone's market share in the UK has increased to 6.7 per cent from 3 per cent in the quarter ending February, over the same quarter last year. All this is happening at the expense of Blackberry and Symbian. BlackBerry's market share fell 11.7 per cent from 16.8 per cent to 5.1 per cent, while Symbian was the other loser witnessing a decline of 1.8 per cent in marketshare in the UK.

It is not just a UK thing. The same pattern can be seen in Germany, Italy, Australia, Mexico and US, the report said. In Italy, Windows Phone registered a growth of more than seven per cent as its marketshare increased from 5.4 per cent to 13.1 per cent over the same period. Symbian us fell 13.9 per cent decrease in marketshare in Italy and a decrease of 19.7 per cent in Mexico. BlackBerry fell in Mexico slipping down 13 per cent from 33.2 per cent to 20.2 per cent. iOS continued its fall even in the US. Its market share declined from 47 per cent to 43.5 per cent, while Android has captured the pole position gaining 5.8 percentage points to register a market share of 51.2 per cent. Android also leads in the UK with a share of 58.3 per cent, gaining 10.3 percentage points.

Android is the leader in Urban China, Germany, Italy, Australia and Mexico. Microsoft had earlier announced that Windows Phone had shipped more than the iPhone in seven market of the world in the last quarter.

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