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Friday, 19 April 2013 09:46

Google makes a killing

Written by Nick Farrell



While all around burns

Google has released its quarterly figures which indicate that the company is doing rather well, even though the rest of the IT world is feeling under the weather.

In its quarterly results Google said that its core Internet business grew net revenue 23 percent in the first quarter to a better-than-expected $9.99 billion as the company's search advertising business continued to show strength. Google’s average cost-per-click, a critical metric that refers to the price advertisers pay the Internet search giant, declined 4 percent from a year ago, the sixth consecutive quarter of declines but an improvement over the fourth quarter's 6 percent slide.

Reuters claimed that the cocaine nose jobs of Wall Street feared that Google's growth will slow and ad rates decline as advertising moves on to smartphones and tablets. If this is true then people forgot that Google makes a lot of cash whatever hardware it is installed on.

The company's main Internet business generated $9.99 billion in first-quarter net revenue, which excludes fees paid to partner websites, compared to $8.14 billion in the first quarter of 2012. Overall first quarter net income, including its money-losing Motorola Mobility mobile phone business, was $3.35 billion. That compares with net income of $2.89 billion a year-ago.

Nick Farrell

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