Featured Articles

AMD SVP John Byrne named turnaround exec of the year

AMD SVP John Byrne named turnaround exec of the year

Director of AMD’s PR Chris Hook has tweeted and confirmed later in a conversation with Fudzilla that John Byrne, Senior Vice…

More...
Shield Tablet 8 launching on Tuesday July 22nd

Shield Tablet 8 launching on Tuesday July 22nd

We knew the date for a while but as of right now we can confirm that Nvidia’s new Shield Tablet 8,…

More...
AMD confirms 20nm in 2015

AMD confirms 20nm in 2015

Lisa Su, Senior Vice President and Chief Operating Officer, AMD, has confirmed what we told you back in May 2014 – …

More...
AMD reports loss, shares tumble

AMD reports loss, shares tumble

AMD’s debt load is causing huge problems for the chipmaker -- this quarter it had another substantial loss. The tame Apple Press…

More...
AMD A8-7600 Kaveri APU reviewed

AMD A8-7600 Kaveri APU reviewed

Today we'll take a closer look at AMD's A8-7600 APU Kaveri APU, more specifically we'll examine the GPU performance you can…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 24 May 2013 07:47

Nvidia betting on Android gaming

Written by Nermin Hajdarbegovic

Sees huge untapped market

Nvidia’s decision to launch an Android console based on its new Tegra 4 SoC came as a surprise. Many punters simply don’t see a market for such a device, especially priced at $349. We’re sceptics too, but the decision might make more sense a couple of years from now.

 

Speaking at an investor event, Nvidia VP of investor relations Rob Csongor said the development of Shield cost the company around $10 million, which doesn’t sound like much. He also pointed out that Nvidia leverages its GPU R&D in the mobile SoC space, and Shield might just be taking it a step further. If it doesn’t cost much to develop, it is worth a try – at least that’s what Nvidia thinks.

Csongor noted that games account for 76 percent of Google Play revenue and two thirds of the time spent on tablets involves gaming.

“The Android market is roughly 600 million gamers, any game and in addition to that you can have physical controls and you can project this and play it on your TVs, the second thing you can do it is you can stream from your PC,” he said. “The PC gaming market is 100 million users. So between those two, we believe this is something that we have an opportunity... We haven’t given any kind of guidance or revenue expectations for Shield, we just simply wanted to build this device and it leverages a lot of the work that we’re already doing.”

In other words Nvidia sees plenty of potential in Android gaming, but it has no idea how Shield will actually do once it hits retail. Since it didn’t cost much to develop, Nvidia gave it a go.

The approach makes sense in the long run, as Android gaming matures and consumers shift to faster devices with more eye candy potential. Streaming is another factor that might make Android consoles and tablets more appealing to true gamers, but it is still in its infancy. In other words, the potential is there, but it might be a bit too early to tap it - and we're not convinced now is the right time.

You can check out the full transcript at Seeking Alpha.

 

Last modified on Friday, 24 May 2013 10:01
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments