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Tuesday, 04 June 2013 07:07

Price cuts seem likely for holidays

Written by David Stellmack

Nintendo still saying it will not happen

Analysts that we have spoken with over the past few days believe that at E3 Microsoft and Sony will both confirm that price cuts on both the Xbox 360 and PlayStation 3 are coming in time for the holiday season. It stands to reason that they will slash the price on the current generation of consoles for this holiday season to move inventory and pave the way forward for its new next generation consoles. The price cut could be as much as $50; but the information may only be confirmed behind closed doors to retail partners so that they can order and plan for this holiday season.

The big question mark when talking price cuts is the Wii U. If a system could ever use a price cut to get inventory moving it is the Wii U. Nintendo is still talking tough at this point, saying that it has no plans to slash the price of the system, but the numbers don’t lie; it is expected that Nintendo will have no choice but to cut the price of the Wii U by $50.

Still, even if Nintendo does reduce the price of the Wii U by $50, it is still a hard sell these days with the lack of software for the unit. While the company has a number of titles coming, these titles could not get here fast enough; it is not a slam dunk, as these titles may only provide a slight spark to sales of the unit while many weigh their options of purchasing the Xbox One or PlayStation 4 instead this holiday season.

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