Featured Articles

5th Generation Broadwell 14nm family comes in three lines

5th Generation Broadwell 14nm family comes in three lines

Intel's 5th Core processor family, codenamed Broadwell, will launch in three lines for the mobile segment. We are talking about upcoming…

More...
Broadwell Chromebooks coming in late Q1 2015

Broadwell Chromebooks coming in late Q1 2015

Google's Chromebook OS should be updating automatically every six weeks, but Intel doesn't come close with its hardware refresh schedule.

More...
New round of Nexus phone rumour kicks off

New round of Nexus phone rumour kicks off

Rumours involving upcoming Nexus devices are nothing uncommon, but this year there is a fair bit of confusion, especially on the…

More...
Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 14 June 2013 10:40

Microsoft opens 500 stores in Best Buy

Written by Nick Farrell

Chapels to Apple’s cathedrals 

While Apple is still opening cathedrals for its cargo cults on the High Street, Microsoft is thinking a little smaller.

Microsoft has announced that it will open 500 special stores within existing Best Buy stores in the United States selling exclusively Windows-based tablets and computers and other Microsoft products in an effort to revitalize sales of its flagship operating system. Redmond already has a chain of 70 or so of its own Microsoft Stores and kiosks within shopping malls.

It said that the initiative would add more than 1,200 Best Buy Microsoft-trained “sales associates” to help customers. Microsoft has struggled to get the attention of shoppers at large retailers such as Best Buy due to the profusion of iOS and Andriod.
Tami Reller, head of marketing at Microsoft's Windows unit said that the new store-within-a-store approach "offers a large-scale, hands-on customer experience" of Microsoft products.

Of course it is not the only one to try this. Samsung Electronics also unveiled plans to install its brand shops in more than 1,400 Best Buy stores this year.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments