Featured Articles

Nvidia Shield 2 shows up in AnTuTu

Nvidia Shield 2 shows up in AnTuTu

Nvidia’s original Shield console launched last summer to mixed reviews. It went on sale in the US and so far Nvidia…

More...
AMD CSO John Byrne talks ARM

AMD CSO John Byrne talks ARM

We had a chance to talk about AMD’s upcoming products with John Byrne, Chief Sales Officer, AMD. We covered a number…

More...
AMD Chief Sales Officer thinks GPU leadership is critical

AMD Chief Sales Officer thinks GPU leadership is critical

We had a chance to talk to John Byrne who spent the last two years as Senior Vice President and Chief…

More...
OpenPlus One $299 5.5-inch Full HD phone

OpenPlus One $299 5.5-inch Full HD phone

OnePlus is one of the few small companies that might disrupt the Android phone market, dominated by giant outfits like Samsung.…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 14 June 2013 10:40

Microsoft opens 500 stores in Best Buy

Written by Nick Farrell

Chapels to Apple’s cathedrals 

While Apple is still opening cathedrals for its cargo cults on the High Street, Microsoft is thinking a little smaller.

Microsoft has announced that it will open 500 special stores within existing Best Buy stores in the United States selling exclusively Windows-based tablets and computers and other Microsoft products in an effort to revitalize sales of its flagship operating system. Redmond already has a chain of 70 or so of its own Microsoft Stores and kiosks within shopping malls.

It said that the initiative would add more than 1,200 Best Buy Microsoft-trained “sales associates” to help customers. Microsoft has struggled to get the attention of shoppers at large retailers such as Best Buy due to the profusion of iOS and Andriod.
Tami Reller, head of marketing at Microsoft's Windows unit said that the new store-within-a-store approach "offers a large-scale, hands-on customer experience" of Microsoft products.

Of course it is not the only one to try this. Samsung Electronics also unveiled plans to install its brand shops in more than 1,400 Best Buy stores this year.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments