Featured Articles

Apple announces its Apple Watch

Apple announces its Apple Watch

Apple has finally unveiled its eagerly awaited smartwatch and surprisingly it has dropped the "i" from the brand, calling it simply…

More...
Skylake 14nm announced

Skylake 14nm announced

Kirk B. Skaugen, Senior Vice President General Manager, PC Client Group has showcased Skylake, Intel’s second generation 14nm architecture.

More...
Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

The day has finally come and it appears that most rumors were actually spot on as Apple has now officially unveiled…

More...
CEO: Intel on target for 40m tablets

CEO: Intel on target for 40m tablets

Intel CEO Brian Krzanich just kicked off the IDF 2014 keynote and it started with a phone avatar, some Katy Perry…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 27 June 2013 07:53

AMD can meet console APU demand with ease

Written by Peter Scott

Just a few million chips, we’ll churn them out in no time

AMD’s Jaguar based APUs have been the talk of the town for quite a while. Although they will end up in a wide range of products, from microservers to tablets, the most publicised design win was Sony’s and Microsoft’s decision to use custom Jaguar APUs in their new consoles.

Needless to say, such high-profile design wins might do wonders for AMD’s new chips and the company is keen to talk them up.

"It is a very, very proud moment," AMD’s Saeid Moshkelani told Games Industry. "They are very complex projects, very complex designs, and it doesn't happen overnight. It has been a journey of over two years in development to get to today."

Moshkelani stressed that AMD will have no trouble meeting demand for the custom chips, which comes as no surprise. TSMC’s 28nm process is mature and AMD has been using it to build GPUs for years. Besides, Jaguar has a relatively small die, making it cheap to build and ensuring good yields.

"From a manufacturing perspective, in a year we ship tens of millions of units," he replied. "So we have a very strong manufacturing base for our APUs and discrete graphics. We leverage the same manufacturing infrastructure to develop for game consoles. So the volumes were not something that actually raised an eyebrow for us, because we're already in high-volume manufacturing."

Although AMD’s custom APUs are very impressive, being true PC geeks we’re still waiting for the first laptops and nettops based on the new chips. We strongly feel that Jaguar will be AMD’s most competitive product in 2013 and beyond.

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments