Featured Articles

Intel refreshes CPU roadmap

Intel refreshes CPU roadmap

Intel has revealed an update to its CPU roadmap and some things have changed in 2015 and beyond. Let’s start with the…

More...
Hands on: Nvidia Shield Tablet with Android 5.0

Hands on: Nvidia Shield Tablet with Android 5.0

We broke the news of Nvidia's ambitious gaming tablet plans back in May and now the Shield tablet got a bit…

More...
Nokia N1 Android tablet ships in Q1 2015

Nokia N1 Android tablet ships in Q1 2015

Nokia has announced its first Android tablet and when we say Nokia, we don’t mean Microsoft. The Nokia N1 was designed…

More...
Marvell launches octa-core 64-bit PXA1936

Marvell launches octa-core 64-bit PXA1936

Marvell is better known for its storage controllers, but the company doesn’t want to give up on the smartphone and…

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 28 June 2013 09:21

Adobe to buy Neolane

Written by Nick Farrell

Software for digital marketing

Adobe has announced that it will buy the privately held Neolane, which operates a software platform for managing digital marketing campaigns over multiple platforms, for $600 million.

A spokesAdobe said that the big idea is to "bring critical cross-channel campaign management capabilities to the Adobe Marketing Cloud." Adobe Marketing Cloud is a set of tools encompassing analytics, social, advertising, targeting, and web management.

Neolane has Barnes & Noble and Bridgestone Tires for clients and operates a software platform for automatic web campaigns. Adobe said the acquisition, expected to close next month, will not materially affect its revenue forecast and adjusted financial results for the current fiscal year.

Neolane CEO Stéphane Dehoche will continue to lead the former Neolane team as part of Adobe's digital marketing business.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments