Featured Articles

Snapdragon 400 is Qualcomm’s SoC for watches, wearables

Snapdragon 400 is Qualcomm’s SoC for watches, wearables

We wanted to learn a bit more about Qualcomm's plans for wearables and it turns out that the company believes its…

More...
Qualcomm sampling 20nm Snapdragon 810

Qualcomm sampling 20nm Snapdragon 810

We had a chance to talk to Michelle Leyden-Li, Senior Director of Marketing, QCT at Qualcomm and get an update on…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Nvidia GTX 980 reviewed

Nvidia GTX 980 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
PowerColor TurboDuo R9 285 reviewed

PowerColor TurboDuo R9 285 reviewed

Today we will take a look at the PowerColor TurboDuo Radeon R9 285. The card is based on AMD’s new…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 13 June 2008 07:16

Microhoo deal said to be at an end

Written by David Stellmack

ImageImage

Yahoo enters ad deal with Google instead


The ongoing saga of whether Yahoo! would be acquired by Microsoft is said to have finally ended.

Yahoo Inc. has announced that it has entered into a search advertising partnership agreement with Google Inc. Only hours before the Yahoo-Google partnership was announced, Yahoo said that talks with Microsoft Corporation as to a full or partial acquisition had come to an end.

Here are the major highlights of the Google-Yahoo deal:

• Yahoo will run ads supplied by Google's AdSense technology alongside Yahoo's search results and on some of Yahoo's Websites in the U.S. and Canada.

• Yahoo expects the deal to generate $250 million to $450 million in incremental operating cash flow in the first 12 months, with potential annual revenue of $800 million.

• The four-year agreement can be renewed twice, with the maximum term being 10 years.

• The deal is nonexclusive and allows Yahoo to display paid search results from Panama (its own ad technology) and from other third parties.

• Yahoo will select the search terms and the Web pages that will offer Google paid search results. Yahoo will also determine the number and placement of these results, and the mix of results provided by Panama, Google or other providers.

• Advertisers will pay Google directly for each click on its paid search results. Google will share a percentage of this revenue with Yahoo.

• Yahoo and Google will enable interoperability between their instant messaging services.

• Either party can terminate the deal in the event of a change in control at their respective companies. Yahoo must pay a $250 million fee if the deal is terminated as a result of a change in control that occurs within 24 months. That fee can be reduced by 50 percent of revenues earned by Google under the agreement.

• Google and Yahoo claim they are not required to obtain regulatory approval, but agreed to delay implementation for up to 3 ½ months to allow the U.S. Department of Justice to review the arrangement.

Read the full story here.

Last modified on Friday, 13 June 2008 09:42

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments