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Wednesday, 17 July 2013 11:13

Never mind Peak Oil it is all about Peak PC

Written by Nick Farrell

IDC coins a new phrase

Beancounters at IDC have decided that PC sales peaked two years ago and will now slowly die. It has coined the phrase “peak pc” which is similar to peak oil which describes a similar concept.

In the third quarter of 2011, global PC shipments totaled 96.1 million, slightly more than the following quarter's 95.8 million, IDC said. But shipments declined four per cent in 2012 and are headed for an even larger dip of eight per cent, perhaps more, in 2013.

Bob O'Donnell suggested that the third quarter was the peak. However he said it is unclear whether PCs are on an irrevocable slide or will reach a lower-level plateau and stabilize. O'Donnell believes the latter. "I do think that [the industry] can come up from where it is today”.

We agree. We don’t think that the PC industry is on its way out, it is simply suffering from the longest recession in history and companies are not replacing gear. The downturn would not have been noticed if it had not been for the Tame Apple Press insisting against all evidence that businesses were replacing PCs with iPhones and iPads.

Nick Farrell

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