It is interesting that yet again iPhone launch will overshadow Intel’s IDF that takes place at Moscone Center in San Francisco, next door from Apple. There’s been a lot of speculation about the new phone, including a new camera, processor enhancements as well as a fingerprint sensor, but we will have to wait for the September 10th to know for sure.
History suggests that the phone that comes a year later from a big refresh, the iPhone 5S should be an incremental upgrade in performance, features and design, but Apple has been known for big surprises here and there. With confidence waning its market share dropping despite a very loyal user base, Apple does need a killer device, but in the eyes of iPhone lovers even a 0.5 inch screen upgrade is a big thing. They are simply easy to impress.
It remains to be seen whether this new iPhone can cast much of a shadow over the Samsung Galaxy S4 and HTC One that are currently standing out as the best Android phones around. If Apple retains the same screen and design, and in all likelihood it will, it might not be enough this time around.