The phone will sell for $79.99 (£59.99 in the eBay UK store) and it comes with Nokia HERE maps as well as modest 3.5-inch HVGA 480x320 TFT display and a 3.15-megapixel camera. The CPU comes from Qualcomm, it is a single core MSM7225A A5 processor with UMTS support that will suffice for most.
The phone will come in traditional Firefox color as it will make its debut in the UK market on the Orange network, but the price of £59.99 is for an unlocked phone. You can see on demo on a YouTube of the phone running the Firefox OS and how it works. The price is really modest and it can fight the android in the lower market segment. Lack of apps will be the problem for the time being, but at least the phone is cheap and if offers basic smartphone functionality.
The phone is currently bidding on the UK website and sells for £73.01 with almost four more days left which makes absolutely no sense, but it at least indicates that the phone wont ship before late this week or probably later. You can bid for the first one here. You can get more official details on the official page here.