Featured Articles

Nvidia GTX 980 reviewed

Nvidia GTX 980 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Nvidia adjusts GTX 980 and GTX 970 pricing

Nvidia adjusts GTX 980 and GTX 970 pricing

It appears that Nvidia has been feeling the pulse of the market and took some note from comments regarding the original…

More...
iPhone 6 and 6 Plus reviews are up and they are good

iPhone 6 and 6 Plus reviews are up and they are good

Apple is dancing the same dance year after year. It releases the iPhone and two days before they start shipping it…

More...
Amazon announces three new tablets

Amazon announces three new tablets

Amazon has just released three new tablets starting with the $99 priced 6-inch Kindle Fire HD6. This is a 6-inch tablet…

More...
PowerColor TurboDuo R9 285 reviewed

PowerColor TurboDuo R9 285 reviewed

Today we will take a look at the PowerColor TurboDuo Radeon R9 285. The card is based on AMD’s new…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 29 August 2013 08:56

Google wins Scroogle patent

Written by Nick Farrell

Search user emails to hit them with adverts

Google won a patent to search a user’s email to hit them with adverts. Google has been awarded a patent on a “System and method for targeting information based on message content in a reply,” which includes the company’s practice of serving up ads based on the contents of messages sent via the Gmail service.

Microsoft has dubbed this practice as "Scroogled” and used it as part of an advertising campaign as to why you should not use Google. While Google doesn’t address that criticism or use that word in the patent filing, but the company does take its own subtle jabs at Microsoft in the diagrams accompanying the patent.

One implies that the Microsoft Access database file pose a security risk, and another that suggests alternatives to Access next to a product search for the software. Google filed for the patent in September 2010, long before Microsoft’s “Scroogled” campaign began. The patent was officially granted by the U.S. Patent and Trademark Office here.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments