4K is definitely the next big thing when it comes to the TV market, and Philips has announced two new 4K Smart TVs during IFA 2013, the Philips 65PFL9708 and the Philips 84PFL9708.

Both are part of Philips' premium 9000 series, the new 4K TVs feature, as the name suggest, 64-inch and 84-inch panel and feature Ultra Pixel HD Engine technology for upscaling since 4K content is currently quite scarce. As a part of the 9000 series, both models should feature three-sided Ambilight, something that certainly makes Philips TVs stand out from the competition.

It also comes with sensor controller dimming via the Micro Dimming Pro algorithms, "vibrant" cinematic sound as well as an easy access to new cloud based Philips Smart TV services and embedded WiFi with support for WiFi Miracast, SimplyShare, Smart Screen and Multi-room features that should provide easier sharing from and to the new 9000 series 4K TVs.

Priced at an "attractive price point" of €4,999 (US $6,588) for the 65-inch Philips 65PFL9708 model and €14,999 (US $19,768) for the 84-inch Philips 84PFL9708 one, thew new 4Ks from Philips will certainly raise a few eyebrows over at Samsung, Sony and LG.