LCD TV prices have fallen by 15 percent on average every year, mainstream manufacturers are adding new features and going upmarket with bigger screens that boast four times better resolution than lower-priced LCD models from Chinese rivals. Samsung said that the first half of the year was quite tough for the television market. But now that the U.S. economy is recovering, we foresee that the second half will be quite positive or will recover.
Samsung is planning new technology such as Ultra High-Definition. It plans to stay in the premium segment, offering increased model ranges and competitive prices. The South Korean firm has staked its display future organic light emitting diode technology and its success with smaller screens has boosted its smartphone market share and earnings.
Samsung showed off two curved OLED TV models with UHD quality ahead of rivals at IFA. But the big screens are likely to be a bit slower.