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Wednesday, 18 September 2013 08:42

Troubled EA puts new blood at the top

Written by Nick Farrell

Wilson comes from sports 

Troubled games publisher Electronic Arts has named its sports and digital games division head Andrew Wilson as chief executive. The 39-year-old Australian has a strong track record in leading game development.

He took the reins at EA Sports, which publishes titles such as soccer franchise "FIFA", as an executive vice-president in August 2011. He also assumed responsibility for the company's digital platform, "Origin", in April, leading efforts to increase revenue from the game maker's fast-expanding digital business.

Wilson has credibility with developers in the studios, has been successful in growing FIFA and, as he ran Origin. But he is not seen as someone who will shake the company up or free it from the DRM obsession which has caused some of its flagship products to go tits up.

Wilson said in a Tuesday blog post he will sustain the company's investment in mobile gaming, the industry's fastest-growing sector, along with traditional console-based and personal computer gaming. Former CEO John Riccitiello abruptly stepped down in March after missed operational targets.

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