Several months ago rumours of a Tesco tablet started popping up in the UK. For those unfamiliar with Tesco, it is a huge supermarket chain in Britain – not exactly a tech player. However, in addition to groceries Tesco sells a lot of gadgets and now it has a rather impressive tablet of its own.

The Hudl tablet is priced at just £119, but many Tesco shoppers will be able to get it for even less, thanks to loyalty schemes. It has a 7-inch 1440x900 screen, Android 4.2.2, undisclosed quad-core 1.5GHz processor and 16GB of storage and a microSD slot. Due to the low price we assume it is powered by a Cortex A7 or A5 processor. It is possible that it's an A9, which would make it an epic deal.

In any case, it is a steal at £119, let alone less than that, or less than £99– which is exactly what many Tesco Clubcard holders will pay. Mind you, the good old first generation Nexus 7 features a 1280x800 screen, as does Nvidia’s new Tegra Note. Many cheap 7-inch tablets still ship with 1024x600 or 1024x768 screens, making the Hudl stand out.

This sort of devices is what keeps Google, Asus, Nvidia and traditional PC vendors awake at night. Last year we all praised the Nexus 7 for its $199 price tag, this year we’re seeing more and more sub-$149 tablets and some reports indicate that Google’s new Nexus 7 just isn’t selling well – as many users opt for even cheaper devices.

The Hudl is a great example that it is possible to come up with a dirt cheap product that doesn’t have a terrible spec. With the full weight of Tesco’s massive infrastructure behind it, the Hudl could be a winner – at least in the UK.