Featured Articles

AMD SVP John Byrne named turnaround exec of the year

AMD SVP John Byrne named turnaround exec of the year

Director of AMD’s PR Chris Hook has tweeted and confirmed later in a conversation with Fudzilla that John Byrne, Senior Vice…

More...
Shield Tablet 8 launching on Tuesday July 22nd

Shield Tablet 8 launching on Tuesday July 22nd

We knew the date for a while but as of right now we can confirm that Nvidia’s new Shield Tablet 8,…

More...
AMD confirms 20nm in 2015

AMD confirms 20nm in 2015

Lisa Su, Senior Vice President and Chief Operating Officer, AMD, has confirmed what we told you back in May 2014 – …

More...
AMD reports loss, shares tumble

AMD reports loss, shares tumble

AMD’s debt load is causing huge problems for the chipmaker -- this quarter it had another substantial loss. The tame Apple Press…

More...
AMD A8-7600 Kaveri APU reviewed

AMD A8-7600 Kaveri APU reviewed

Today we'll take a closer look at AMD's A8-7600 APU Kaveri APU, more specifically we'll examine the GPU performance you can…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 14 October 2013 10:41

Microsoft drops RT branding

Written by Nick Farrell



Customer confusion

Microsoft's product marketing manager for Surface, Jack Cowett, has admitted that Microsoft dropped the "RT" from its latest ARM-based Surface tablet.

Apparently this is to reduce “customer confusion” which killed off sales of its first-generation Surface RT model. Apparently customers thought that the expensive tablet could run Windows. That particular fiasco cost Microsoft $900 million in fiscal Q4 2013. Removing the "RT" will supposedly help alleviate that confusion even though Surface 2 and Surface Pro 2 use two different architectures.

The new Surface 2 will feature a 10.6 inch ClearType 5-point screen with a 1920 x 1080 resolution, powered by Nvidia's Tegra 4 SoC, 2 GB of RAM and Windows RT 8.1. Other features will include a 3.5MP camera on the front, a 5MP camera on the back, an SD card reader, Wireless N and Bluetooth connectivity, HDMI output, 32 GB or 64 GB of internal storage, and more.

The problem for Redmond is that customers might even be more confused if they try to run an ARM version of the tablet and still can’t run favorite x86-based desktop apps.

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments