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Thursday, 17 October 2013 09:20

Apple reportedly slashes iPhone 5C orders

Written by Peter Scott



Nobody expects the Spanish inquisition

It appears that Apple’s new unapologetically plastic iPhone 5C could be in trouble. Just a few days after it went on sale, it emerged that it was being outsold by the 5S by a margin of more than 3 to 1, in some markets much more.

Now it seems that Apple is being forced to cut production of the 5C and focus on the 5S instead. Although such “supply chain” rumours are nothing new, they tend to be very unreliable and we usually don’t report them – however this one comes from Reuters

Apple has apparently cut orders from Pegatron by 20 percent, while Hon Hai Precision Industry saw its orders slashed by one third. However, it not all bad news – Apple actually raised orders for the 5S in Q4.

It all indicates that Apple’s internal iPhone 5C sales estimates were off the mark by a millions of units. The iPhone 5C is not a bad device, but it had the misfortune of being launched alongside the improved iPhone 5S, while the old iPhone 5 was still on sale – and it usually cost a bit less than the plastic iPhone 5C.

The big question is whether Apple will now be forced to cut the iPhone 5C price. We don’t think it will, at least not anytime soon. It’s not a flop yet, but it clearly didn’t live up to expectations.

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