MediaTek’s line-up in 2012 consisted of outdated 40nm A9 parts with equally outdated PowerVR SGX531 graphics. However, earlier this year the company quietly rolled out eight 28nm A7 SoCs in dual-core and quad-core flavours, with SGX 544 and Mali 400 graphics. As a result it got a lot more traction in the white-box tablet market and beyond.
It also has a few new chips in the works and some of them are aimed at tablets, like the MT8389 quad-core A7 with SGX 544 graphics, the MT8135, its first big.LITTLE A7/A15 SoC with a new PowerVR G6200 GPU. Then there’s the octa-core MT 6592, with Mali 450MP4 graphics.
MediaTek now expects to double its shipments of tablet SoCs next year, and since it is expected to ship 15 to 20 million units this year, if all goes well it could account for as much as 30 percent of the Android tablet market, Digitimes reports. Although most of its chips are small and cheap A7 designs for cheap white-box tablets, this is still an amazing feat. Earlier this week MediaTek announced that it would ship 65 million SoCs in the current quarter, with combined 2013 shipments hitting 200 million units.
What’s more, MediaTek is also getting love from several first-tier players like Lenovo, Acer and Asus, which have all announced products based on MT SoCs over the last few months. MediaTek is no longer merely a supplier of cheap low-end chips for no-name phones. Now it’s got few mid-range chips that are good enough for big brands and a very interesting roadmap, which includes LTE enabled chips, as well as A12 parts.