Featured Articles

LG G Watch R ships in two weeks

LG G Watch R ships in two weeks

The LG G Watch R, the first Android Wear watch with a truly round face, is coming soon and judging by…

More...
LG unveils NUCLUN big.LITTLE SoC

LG unveils NUCLUN big.LITTLE SoC

LG has officially announced its first smartphone SoC, the NUCLUN, formerly known as the Odin.

More...
Microsoft moves 2.4 million Xbox Ones

Microsoft moves 2.4 million Xbox Ones

Microsoft has announced that it move 2.4 million consoles in fiscal year 2015 Q1. The announcement came with the latest financial…

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 28 November 2013 09:57

Smartphone shipments going up

Written by Fudzilla staff

ASPs plunging

Smartphone shipments are expected to hit one billion units this year, according to research firm IDC.

This is 39 percent increase year-on-year, but average selling prices are expected to fall 12.8 percent, from $387 to $337. If the trend continues, the average smartphone sold next year could cost close to $300. By 2017 the price ASP should hit $265.

"The key driver behind smartphone volumes in the years ahead is the expected decrease in prices," said IDC research manager Ramon Llamas. "Particularly within emerging markets, where price sensitivity and elasticity are so important, prices will come down for smartphones to move beyond the urban elite and into the hands of mass market users."

What’s more, there’s not much of a slowdown. IDC expects smartphone shipments to keep growing at a compound annual growth rate of 18.4 percent, eventually hitting 1.7 billion units by 2017.

Oddly enough, ASPs in North America are expected to go up, not down. By 2017 the average smartphone sold in America or Canada will cost $567, but in Europe the ASP will hit $259. On the other hand, although Europe will end up with crappier phones, it will at least have universal healthcare. 

idc-phones-13

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments