Featured Articles

Snapdragon 400 is Qualcomm’s SoC for watches, wearables

Snapdragon 400 is Qualcomm’s SoC for watches, wearables

We wanted to learn a bit more about Qualcomm's plans for wearables and it turns out that the company believes its…

More...
Qualcomm sampling 20nm Snapdragon 810

Qualcomm sampling 20nm Snapdragon 810

We had a chance to talk to Michelle Leyden-Li, Senior Director of Marketing, QCT at Qualcomm and get an update on…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Nvidia GTX 980 reviewed

Nvidia GTX 980 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
PowerColor TurboDuo R9 285 reviewed

PowerColor TurboDuo R9 285 reviewed

Today we will take a look at the PowerColor TurboDuo Radeon R9 285. The card is based on AMD’s new…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 28 November 2013 09:57

Smartphone shipments going up

Written by Fudzilla staff

ASPs plunging

Smartphone shipments are expected to hit one billion units this year, according to research firm IDC.

This is 39 percent increase year-on-year, but average selling prices are expected to fall 12.8 percent, from $387 to $337. If the trend continues, the average smartphone sold next year could cost close to $300. By 2017 the price ASP should hit $265.

"The key driver behind smartphone volumes in the years ahead is the expected decrease in prices," said IDC research manager Ramon Llamas. "Particularly within emerging markets, where price sensitivity and elasticity are so important, prices will come down for smartphones to move beyond the urban elite and into the hands of mass market users."

What’s more, there’s not much of a slowdown. IDC expects smartphone shipments to keep growing at a compound annual growth rate of 18.4 percent, eventually hitting 1.7 billion units by 2017.

Oddly enough, ASPs in North America are expected to go up, not down. By 2017 the average smartphone sold in America or Canada will cost $567, but in Europe the ASP will hit $259. On the other hand, although Europe will end up with crappier phones, it will at least have universal healthcare. 

idc-phones-13

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments