Featured Articles

Nvidia GTX 980 reviewed

Nvidia GTX 980 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Nvidia adjusts GTX 980 and GTX 970 pricing

Nvidia adjusts GTX 980 and GTX 970 pricing

It appears that Nvidia has been feeling the pulse of the market and took some note from comments regarding the original…

More...
iPhone 6 and 6 Plus reviews are up and they are good

iPhone 6 and 6 Plus reviews are up and they are good

Apple is dancing the same dance year after year. It releases the iPhone and two days before they start shipping it…

More...
Amazon announces three new tablets

Amazon announces three new tablets

Amazon has just released three new tablets starting with the $99 priced 6-inch Kindle Fire HD6. This is a 6-inch tablet…

More...
PowerColor TurboDuo R9 285 reviewed

PowerColor TurboDuo R9 285 reviewed

Today we will take a look at the PowerColor TurboDuo Radeon R9 285. The card is based on AMD’s new…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 06 December 2013 12:22

Blackberry turned down Justin Bieber

Written by Nick Farrell

He is not going to last

Blackberry apparently decided not to use Justin Bieber offer to be a 'brand ambassador' because they didn’t think he would be around much longer.

It has been revealed in 2007 marketing execs at BlackBerry (then RIM) pooh-poohed the idea of Justin Bieber to tout the brand. Sadly they did so for the wrong reasons. We would have turned down Justin Bieber because he was and always been a talentless mime artist who lowers the standards of the world. RIM turned him down because they thought he was a Fad who would not be around long. In actual fact RIM’s shelf life was even shorter.

Vincent Washington, RIM's senior business development manager from 2001-11 said Bieber showed up and offered to be a spokesman for $200,000 and 20 devices. It made sense. He was a Canadian kid and RIM wanted to get teeny-boppers to buy their phones, but marketing threw Washington out of the room saying Bieber was a fad.

Washington said at the meeting that “This kid might outlive RIM” and everyone laughed.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments