Featured Articles

Intel releases tiny 3G cell modem

Intel releases tiny 3G cell modem

Intel has released a 3G cellular modem with an integrated power amplifier that fits into a 300 mm2 footprint, claiming it…

More...
Braswell 14nm Atom slips to Q2 15

Braswell 14nm Atom slips to Q2 15

It's not all rosy in the house of Intel. It seems that upcoming Atom out-of-order cores might be giving this semiconductor…

More...
TSMC 16nm wafers coming in Q1 2015

TSMC 16nm wafers coming in Q1 2015

TSMC will start producing 16nm wafers in the first quarter of 2015. Sometime in the second quarter production should ramp up…

More...
Skylake-S LGA is 35W to 95W TDP part

Skylake-S LGA is 35W to 95W TDP part

Skylake-S is the ‘tock’ of the Haswell architecture and despite being delayed from the original plan, this desktop part is scheduled…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 06 December 2013 12:22

Blackberry turned down Justin Bieber

Written by Nick Farrell

He is not going to last

Blackberry apparently decided not to use Justin Bieber offer to be a 'brand ambassador' because they didn’t think he would be around much longer.

It has been revealed in 2007 marketing execs at BlackBerry (then RIM) pooh-poohed the idea of Justin Bieber to tout the brand. Sadly they did so for the wrong reasons. We would have turned down Justin Bieber because he was and always been a talentless mime artist who lowers the standards of the world. RIM turned him down because they thought he was a Fad who would not be around long. In actual fact RIM’s shelf life was even shorter.

Vincent Washington, RIM's senior business development manager from 2001-11 said Bieber showed up and offered to be a spokesman for $200,000 and 20 devices. It made sense. He was a Canadian kid and RIM wanted to get teeny-boppers to buy their phones, but marketing threw Washington out of the room saying Bieber was a fad.

Washington said at the meeting that “This kid might outlive RIM” and everyone laughed.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments