The company looked at market trends in several markets this year and came to the conclusion that phablets with screens ranging from 5.5 to 6.5 inches are going to do surprisingly well.
Even the founder of Technalysis Research, Bob O’Donnell admits he was surprised by the findings. He told Forbes that he initially thought phablets were ridiculous, but he noted that over time they “grow on you.”
Technalysis Research expects phablet sales to hit 175 million units next year, while sales of smaller tablets in the 7- to 8-inch range will be around 165 million units.
Phablets are very popular in several key regional markets, including South Korea, China, Taiwan, Brazil, Indonesia and Eastern Europe. O’Donnell added that Apple could give the market a further boost if it launches an oversized iPhone as some rumours have suggested.