A Forrester study of which brands makes consumers happy showed Apple has started slipping and users are finding it less fun. For the first time, it is lagging slightly behind Sony, Microsoft and Samsung. Yep even Microsoft users are happier than Apple fanboys with their purchases. In fact the survey suggests that a couple of weeks ago, another piece of Forrester research suggested that Microsoft was now a more trusted brand than Apple.
This is the third year that Forrester has been measuring the satisfaction people feel defined along parameters such as ease of interaction and enjoyability of interaction when dealing with certain tech companies. The study was carried out among 7,500 Americans to find out their favourite tech brand.