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Friday, 24 January 2014 11:50

Android gives iOS revenue a kicking

Written by Nick Farrell



Adverts move out of the walled garden

While the numbers of Android phones dwarf those of iPhones advertising revenue from the gizmos was much less – at least until now. Ad impressions served to Android smartphones for the first time surpassing ads to iPhones, research out this week from Opera has found.

In its last report for Q2 2013, the platforms were neck and neck in terms of smartphone traffic with 30 percent share each. However, in Q4 2013, Android accounted for 36 percent compared to Apple's 29 percent. iPhones are the largest source of revenue for app developers and publishers, accounting for 40 percent of revenue in the fourth quarter compared to Android's 30 percent. It looks like somehow Apple has done a brilliant job of convincing developers to ignore what customers want, in favour of its walled garden of delights.

iOS devices in total accounted for 43.3 percent of all ads served during the quarter, generating 55.7 percent of all revenue for mobile devices. Android devices meanwhile accounted for 37.7 percent of all ads and 31 percent of revenue.

"While Android continues to make impressive gains in its share of traffic and monetization for phones and tablets, iOS retains the overall lead across all mobile platforms for both total traffic and monetization," Opera said. 

However it is still only a matter of time before Apple collapses before the onslaught, but it will not be this year.

"Looking ahead, we expect to see Android's share of revenue continue to grow, but given how far ahead Apple is in the tablet space, we do not expect Android to take the lead for cross-platform monetization in 2014."

Windows phone shipments have now eclipsed BlackBerry in the US and Europe, BlackBerry OS devices were still behind 2.1 percent of ads served.

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