Published in Processors

MediaTek says it's better than Qualcomm

Better tech at better prices

MediaTek is currently the world's second biggest supplier of mobile SoC parts and the Taiwanese outfit seems to be getting more aggressive with each passing day. In a rare video interview, MediaTek Chief Financial Officer David Ku says the company is now ready to compete in all market segments, including high-end.

Ku told Mobile World Live that the company now has a technology and cost edge over Qualcomm, the biggest name in mobile chips. He said MediaTek is innovative and it has great execution, citing the rollout of the octa-core MT6592 as a good example. The chip was developed in record time and since MediaTek used off-the-shelf technology, it did not cost much, either.

However, the cheap octa-core is just part of the story, a sideshow. MediaTek's big hope is LTE, along with new 64-bit parts. Ku points out that 2014 will mark a big transition for MediaTek, as the company will go from 3G to 4G, and from 32-bit to 64-bit cores.

“We’ve had 4G R&D for several years, but we’ve kept it a low profile until we are ready,” Ku said.

MediaTek is also planning to expand its tablet footprint and it is also working on wearables and home automation technology.

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