"If you want to buy a product built out of cheap plastic, there's a solution for you," he told Business Insider. "But we're going after a different customer, someone who wants the best."
It might be harsh, but it also happens to be true. HTC has a good reason to be frustrated. In most regards the old HTC One was better than the Galaxy S4 and the same is true of the new HTC One and the Galaxy S5.
However, having a better product is not enough. Samsung outsold HTC last time around, with a wide margin, and it all likelihood it will do the same this year. Samsung can simply afford to outspend HTC and invest a lot more cash in marketing. That point was also brought up by Mackenzie, who said HTC invests in its customers and delivers products they can be proud of, while Samsung is focused on investing in advertising.
In any case Samsung's approach appears to be working, but that is hardly surprising as the Korean giant is now outspending all competitors in terms of marketing, even Apple.