Beancounters at IDC have been adding up the numbers and dividing by their shoe size and worked out that the tablet market is losing sales. Sales are still high, but they have been higher, says IDC. Apple and the iPad dominate tablet sales, taking a 32.5 percent share of the market, the company is flopping around like a dying fish and unable to drive the market anymore.
Tom Mainelli, IDC vice president of devices and displays, said: "The rise of large-screen phones and consumers who are holding on to their existing tablets for ever-longer periods of time were both contributing factors to a weaker-than-anticipated quarter for tablets and 2-in-1s. In addition, commercial growth has not been robust enough to offset the slowing of consumer shipments."
IDC finds that Apple shipped 16.4 million units in the quarter, almost 10 million less than shifted in the previous quarter. Samsung, which came second in the sales tables, increased its market share from 17.2 percent to 22.3 percent in the period, and it contributed to a growth in Android's dominance in operating systems. Asus took five percent, Lenovo 4.1 percent, and Amazon 1.9 percent. Asus sales aided the Windows tablet campaign, it added.
Jitesh Ubrani, research analyst, IDC worldwide quarterly tablet tracker, said Andriod has two-thirds share. Although its share of the market remains small, Windows devices continue to gain traction thanks to sleeper hits like the Asus T100, whose low cost and 2-in-1 form factor appeal to those looking for something that's 'good enough'."
While Samsung and Lenovo increased sales over the year, Lenovo by 224 percent, and Samsung by 32 percent, Apple's sales decreased by 16.1 percent, Asus fell by 2.8 and Amazon by 47 percent.