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Friday, 13 June 2014 10:52

Disney made a billion from Infinity

Written by Nick Farrell

 

Turned around interactive gaming unit

Mickey Mouse outfit Walt Disney expects global retail sales from its 10-month-old Infinity video game to reach $1 billion.

Disney launched Infinity in August to help turn around its interactive gaming unit, which lost $1.4 billion from fiscal year 2008 to 2013. In an overhaul in March, the division laid off about one-quarter of the workforce, cut the number of games it develops and focused its advertising more on the fast-changing mobile market.

A month ago, Disney reported global retail sales of $550 million for Infinity. Sales of the game helped the interactive unit post a $14 million profit for the quarter that ended in March. Jimmy Pitaro, president of the company's interactive unit said that Infinity will be a billion-dollar franchise. It is expected to do even better when the game's next version, "Disney Infinity 2.0: Marvel Super Heroes” is launched. Infinity lets users play with characters from Disney and Pixar films such as Anna and Elsa from "Frozen," Captain Jack Sparrow from "Pirates of the Caribbean" and Lightning McQueen from "Cars." The 2.0 version that will be launched in the fall brings in Marvel heroes such as Captain America, Iron Man and Spider-Man.

Still Infinity has not done as well as its rival Activision Blizzard "Skylanders" franchise which has made $2 billion in revenue.


Nick Farrell

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