Featured Articles

Broadwell to be faster than Skylake-S in desktop

Broadwell to be faster than Skylake-S in desktop

Intel will do something that it never did before. It will release two processor generations at once in the desktop space.…

More...
ARM’s signs off on 64 bit ARMv8-A

ARM’s signs off on 64 bit ARMv8-A

British chip designer ARM has just signed off its 50th licensing agreement for its ARMv8-A technology, which includes support for 64-bit…

More...
Intel Business vPro market divided into 7 categories

Intel Business vPro market divided into 7 categories

Just a few years ago we had two market segments for business users. We had desktops and notebooks and now Intel…

More...
GTA 5 will make November release

GTA 5 will make November release

While we have continued to hear that Grand Theft Auto V for the Xbox One, PlayStation 4, and PC will not…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 30 June 2014 08:47

Facebook messed with your head

Written by Nick Farrell



Negative posts make you negative

For one week back in 2012, Facebook scientists conducted an experiment on the social notworking outfit’s customers. They altered what appeared on the News Feed of more than 600,000 users. One group got mostly positive items; the other got mostly negative items.

Scientists then monitored the posts of those people and found that they were more negative if they received the negative News Feed and more positive if they received positive items. We would have thought that the research confirms that Facebook is not above manipulating their customers without their consent but apparently it means a bit more,

According to New Scientist the results show that "emotional contagion" can happen online, not just face to face. We did wonder about the ethics of the research, after all if the Facebook boffins pushed all the right buttons they could have started a war. Apparently it was in the small print of the terms and conditions of Facebook that no one ever reads.

When users sign up for Facebook, they agree that their information may be used 'for internal operations, including troubleshooting, data analysis, testing, research and service improvement.' So if a Facebook scientist knocks on your door and demands your scrotum for testing your response to its new policy on breastfeeding you will know why.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments