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U2 and Apple team up to stuff up customers

by on22 September 2014



DRM that will be super, cool and great

Apple and aging Irish rock stars U2 are apparently teaming up to work out a new way to stuff up their supporters with an “unbreakable DRM.” 

Bono says that that the band have been working on new technology that will revolutionise the way in which we consume albums. Bono is a bit of an inventor who once claimed he thought of the iPod before Apple did. The new “interactive format for music”, which is a euphemism for DRM is due to launch in “about 18 months” and Bono said that the new scheme “can’t be pirated” and will reimagine the role of album artwork.

The Tame Apple Press, which has the role of selling the new DRM to Apple customers who don’t want it, says that it will “prove so irresistibly exciting to music fans that it will tempt them again into buying music – whole albums as well as individual tracks”. 

Billboard insists that anyone who compares this to Neil Young’s Pono, or to Apple’s early DRM-restricted FairPlay files, said that it is a “bit of a misunderstanding.”  

Billboard that Bono's use of the word "format" was a bit of a misnomer. "It's not a new format, but rather a new way to package and present an album," our source explains. "This is focused on creative advances, versus shifts in technology." This is not Pono in file form,” it insists.

But of course that does not explain how Bono could say that the system was “unpirateable” as it clearly is, unless it involves DRM in some way.

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