Published in Mobiles

BlackBerry to release “unconventional” smartphone

by on24 September 2014



Phone for squares rather than rectangles

BlackBerry is set to launch a new smartphone dubbed the Passport today. BlackBerry is set to launch the Passport early on Wednesday in Toronto, with simultaneous events also being held in London and Dubai.

Rather than the rounded rectangle which was invented by Apple, apparently, the Passport boasts a big square screen and a touch-sensitive tactile keyboard. The company is set to report fiscal second-quarter results on Friday and within a couple of months it is also expected to launch the BlackBerry Classic, which bears similarities to its once popular Bold smartphone.

The company is hoping the Classic and the launch of its new mobile device management system - BlackBerry Enterprise Service 12 will pull its nadgers out of the fire and get some customers it lost to rivals in both the hardware and services market. The BES 12 platform will allow IT managers at large firms and government agencies to not only manage and secure BlackBerry devices, but also all Android, iOS and Windows-based devices on one platform.

BlackBerry hopes that the enhanced security features on its BES 12 platform, coupled with a range of value-added services, will help revive revenue growth and stem its slide.

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