Published in Mobiles

LG wants improvements with AKA

by on28 November 2014



Countering Mobile Device Distribution Improvement Act

LG which was doing well at home until the government bought in its Mobile Device Distribution Improvement Act wants to regain the popularity of its strategic smartphone ‘G3’ with its new product ‘AKA.’ 

Market research outfit Atlas said that LGE’s mobile phone sales in week 2 of November were 31,868 units, accounting for 13 per cent of total sales. Its sales in September, prior to the enforcement of the Mobile Device Distribution Improvement Act, accounted for nearly 30 per cent, but began to decline as the Mobile Device Distribution Improvement Act was enforced. In week 4 of September immediately prior to the enforcement of the Mobile Device Distribution Improvement Act, its sales were 106,290 units, whereas its sales in week 1 of October sharply fell to 22,682 units. 

The Mobile Device Distribution Improvement Act, cuts the amount of subsidies on new smartphones to a maximum of $93. LGE is trying to turn the tables around with its new product ‘AKA.’ Released on November 11, AKA allows consumers to choose different ‘moving eyes’ shapes, colors, user experiences (UX) and sound effects according to their taste.

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