Since Microsoft slashed the price of the Xbox 360 sales have been surging, which was unexpected in the minds of many retailers. Many retailers are suggesting that sales have at least doubled and may, in fact, have tripled since the price cut.

The Xbox Arcade now is being sold for $199, the Xbox 360 Pro 60GB for $299, and the high-end Xbox 360 Elite for $399. Sales have been brisk in the North American market, as well as in Japan. The surge in sales is mainly due to the price drop, according to consumers who are cashing in on the new prices.

Retailers are excited about the upswing in sales of the Xbox 360 and are hoping this will translate into additional game sales, as well. Microsoft, of course, could not be happier and has to be excited about the fact that many industry analysts are already predicting that Microsoft will outsell both the Nintendo Wii and Sony PlayStation 3 this holiday season.

Microsoft has a solid lineup of titles that are slated to be released for the 360 during the holiday sales rush; and while most of them are not exclusive, the highly anticipated Gears of War 2, as well as Fable II and Fallout 3, should help keep the momentum going.