Intel was showing off its Mashmaker tool which enables Website customisation without programming.
The
company plans to release a beta next month of a tool that allows random
users to customise the content of a website without any interference
from the publisher.
According to Computing, the software could be
used to adapt listings of rental properties with information about
nearby restaurants.
The tool allocates a web page's contents into
categories. Mashmaker can then take the address information on other
online services, such as restaurant listing site Yelp, and add a link
to the restaurant overview.
Currently such mash-ups rely on
programmers combining information made available through XML standards
such as RSS, or through application programming interfaces (APIs).
More here.