Error
  • JUser::_load: Unable to load user with id: 67

Featured Articles

Intel releases tiny 3G cell modem

Intel releases tiny 3G cell modem

Intel has released a 3G cellular modem with an integrated power amplifier that fits into a 300 mm2 footprint, claiming it…

More...
Braswell 14nm Atom slips to Q2 15

Braswell 14nm Atom slips to Q2 15

It's not all rosy in the house of Intel. It seems that upcoming Atom out-of-order cores might be giving this semiconductor…

More...
TSMC 16nm wafers coming in Q1 2015

TSMC 16nm wafers coming in Q1 2015

TSMC will start producing 16nm wafers in the first quarter of 2015. Sometime in the second quarter production should ramp up…

More...
Skylake-S LGA is 35W to 95W TDP part

Skylake-S LGA is 35W to 95W TDP part

Skylake-S is the ‘tock’ of the Haswell architecture and despite being delayed from the original plan, this desktop part is scheduled…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 05 July 2007 11:36

HP in advertising hot water

Written by

Image

Smoke and Mirrors


Printer manufacturer Kyocera has complained to the Advertising Standards Authority over a recent HP colour laser printer advertisment.

Ads for the HP Colour LaserJet CP3505 claimed that all customers need to replace are the toner cartridges and there is no need to pay for an expensive printing drum replaced.

Kyocera's complaint is that the printer's drum is built into the cartridge and is therefore factored into the cost.
In a statement  Kyocera UK a spokesman said the advertising was  typical of the 'smoke and mirrors' tactics that obscured the short-life, high-waste nature of HP's technology and the consequent costs that will be passed on to users.

The adverts also claim that the cost per page of HP's printer is 60 per cent less than that of Kyocera's own products which also does not quite work out either.

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments