Error
  • JUser::_load: Unable to load user with id: 67

Featured Articles

TSMC: Volume production of 16nm FinFET in 2H 2015

TSMC: Volume production of 16nm FinFET in 2H 2015

TSMC has announced that it will begin volume production of 16nm FinFET products in the second half of 2015, in late…

More...
AMD misses earnings targets, announces layoffs

AMD misses earnings targets, announces layoffs

AMD has missed earnings targets and is planning a substantial job cuts. The company reported quarterly earnings yesterday and the street is…

More...
Did Google botch the Nexus 6 and Nexus 9?

Did Google botch the Nexus 6 and Nexus 9?

As expected, Google has finally released the eagerly awaited Nexus 6 phablet and its first 64-bit device, the Nexus 9 tablet.

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 05 July 2007 11:36

HP in advertising hot water

Written by

Image

Smoke and Mirrors


Printer manufacturer Kyocera has complained to the Advertising Standards Authority over a recent HP colour laser printer advertisment.

Ads for the HP Colour LaserJet CP3505 claimed that all customers need to replace are the toner cartridges and there is no need to pay for an expensive printing drum replaced.

Kyocera's complaint is that the printer's drum is built into the cartridge and is therefore factored into the cost.
In a statement  Kyocera UK a spokesman said the advertising was  typical of the 'smoke and mirrors' tactics that obscured the short-life, high-waste nature of HP's technology and the consequent costs that will be passed on to users.

The adverts also claim that the cost per page of HP's printer is 60 per cent less than that of Kyocera's own products which also does not quite work out either.

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments