Google will put logos for fast food chains, coffee shops, hotels and travel agents on its maps site.

Google confirmed it would begin the experiment shortly but has stopped short of providing any hard details.

It seems that company logos will be shown in response to a user's query and subsequently plotted along a route.  You will know if your walk to
the post office will pass buy a Burger King, pub, or movie theatre.  In fact there is a good chance that you might not get to the movie theatre
at all.

Analysts think that the idea will fall over themselves to be included on Google Maps.

After all they know you are traveling down their street it is a good idea to shout at you that they are there.