Published in News

O2 kills i-mode

by on18 July 2007


Gone in two years


Only two years after launch, O2 wants to end its i-mode service in the UK.

In a press release the company says that users and partners have two years to swap to another service.

I-mode, which was popular in Japan, was described as the future of mobile internet. However O2 said that it could not get enough handsets for i-mode.

It said that the service had proven to be successful with rich content and high satisfaction amongst users. However, a limited range of devices has restricted its growth and we don’t see that changing.

However one of the more likely reasons is that i-mode's per-bit pricing policy was looking outdated compared to other mobile data services.

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